Why we self-host the whole stack
The search engine, the meaning model that powers ad matching, and the ad serving itself all run on our own infrastructure. Here's the honest reasoning — the quality and privacy we gain, and the operational cost we take on to get it.
What an embedding actually is
The idea behind meaning-based matching, without a single equation. Think of meaning as a location on a map, where things that are alike sit close together — and see how that map gets learned and where ours runs.
Guardrails: how targeting rules always win
Meaning-based matching is powerful, but it must never override an advertiser's hard requirements. Here's why our system runs the absolute rules first and lets the smart ranking only reorder what survives — and why that order is the safe one.
The bi-weekly from 10AM
One email, twice a month — what we shipped and what we learned. No spam.